Maha Al Otaibi, a Kuwaiti-born woman, who at the time lived in New York City, found it difficult to find a foundation that could be tender to her sensitive skin and one that would match her skin tone.

After several visits to a dermatologist in New Jersey, she was finally introduced to loose powders that not only gave a sun-block protection, but also an instant cover with a flawless finish!

Thererafter, by contacting several mineral makeup factories in The United States, Maha started to experiment mineral makeup by blending mineral pigments. In the early 2000’s, Maha founded Madly Yours, the mineral makeup and launched the line in Kuwait. Her art of “Cooking” (or call it “Baking”!)

The Makeup is absolutely inspiring to watch, she has truly re-defined the art of Concealing and Contouring.

With its mineral simplicity and technologically advanced formulas, Madly Yours, is on the way to become a leading brand in Mineral Makeup.


We believe that the human skin just like any prestigious painting, deserves the utmost care. Keeping this in mind, we bring you our line of makeup that not only makes your skin look flawless but, will also work towards nourishing and protecting it. Our products are hypoallergenic and are infused with minerals, anti-oxidants and vitamins that are constantly working towards enhancing the quality of your skin.


Minerals are natural, inorganic substances that are found in rocks and have natural skin protecting and healing properties. These minerals have light reflecting properties and hence when used in cosmetics they provide flawless coverage and give the impression of smooth skin because they minimize the appearance of fine lines and wrinkles. Minerals contain natural pigments from the Earth and provide rich color to the cosmetics unlike traditional makeup that uses harmful chemical dyes.


Minerals have naturally skin protecting properties. They provide natural sun protection by blocking UVA and UVB rays. Unlike chemical based cosmetics minerals do not allow the growth of bacteria and microbes. Due to its anti-inflammatory properties minerals help to heal and reduce redness in acne-prone skin.


Madly Yours products suit all skin types and sensitivities. Our products are so gentle to your skin that they can be used by Cancer patients and those who have undergone skin surgery and other chemical procedures like micro-dermabrasion and chemical peels (However, we recommend that you should consult your doctor before use). Our products are free of irritants like talc, fragrance and parabens and are non-comedogenic so it won’t clog your pores.